Good Manners and Form (Al-Adab)
Bukhari :: Book 8 :: Volume 73 :: Hadith 225
Narrated Abu Huraira:
The Prophet said, "The most awful (meanest) name in Allah's sight." Sufyan said more than once, "The most awful (meanest) name in Allah's sight is (that of) a man calling himself king of kings." Sufyan said, "Somebody else (i.e. other than Abu Az-Zinad, a sub-narrator) says: What is meant by 'The king of kings' is 'Shahan Shah.,"